🧠 Use AI to brainstorm better and faster

5 idea generation prompts that you can copy & paste

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Hey there! Moritz here. Thank you for joining me on another post of The Prompt Warrior, where I help you grow your business by leveraging AI.

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Out of all the things I do with AI, brainstorming is still my number one use case.

It's incredible how AI has transformed my ability to come up with a wide range of high-quality ideas quickly.

Whether I’m looking for content or thinking about the strategic positioning of my business, AI is my ultimate sparring partner.

But the problem is that most people aren’t utilizing it to it’s full potential.

Why do I say that?

Because most people don’t know the right way to use AI to brainstorm…

But if you use the correct prompts and the frameworks that I’m going to show you in this email, creative blocks will be a thing of the past.

Here’s what you’ll learn today:

  • Reverse Brainstorming

  • Six Thinking Hats

  • SCAMPER

  • First principle thinking

  • Second order thinking

  • AI prompts you can copy and paste for all of the above frameworks

(We’ll be using Claude as our AI model throughout these examples. If you read my last email, you’ll know why)

⏪ Reverse brainstorming

This is the method of coming up with ideas to make a product or service worse.

Sounds counter-productive, right?

Why would you want to make your product or service worse?

Well, when used correctly, reverse brainstorming can actually give you a lot of insights on how to improve them.

Let me show you what I mean…

Reverse brainstorming prompt:

Using the Reverse Brainstorming framework, brainstorm the following topic: [enter your topic]

And here’s the prompt in action:

"Using the Reverse Brainstorming framework, brainstorm the following topic: 

A Landing Page Creation Agency"

This output gives lots of ideas on how to improve different aspects of a landing page agency, but it can also provide actionable insights for your own business.

🎩 Six Thinking Hats

Each "hat" represents a different mode of thinking. There are hats for facts, emotions, critique, optimism, creativity, and next steps.

And it’s very useful for exploring and understanding any problems you might have with your business from multiple angles.

Six Thinking Hats prompt:

Using the Six Thinking Hats framework, brainstorm the following topic: [enter your topic]

Prompt in action:

“Using the Six Thinking Hats framework, brainstorm the following topic: 

How to deal with a person struggling to meet the fulfilment demands of my clients for my web design services."

Claude gives some great answers, which offer a range of perspectives for someone in this situation.

⛺️ SCAMPER

Scamper is a creative brainstorming technique that generates new ideas by (S) substituting, (C) combining, (A) adapting, (M) modifying, (P) putting to another use, (E) eliminating, and (R) reversing attributes of an existing concept.

SCAMPER Prompt:

Using the SCAMPER framework, brainstorm the following topic: [enter your topic]

Prompt in action:

"Using the SCAMPER framework, brainstorm the following topic:

I want to gain more subscribers to my newsletter, but I'm struggling to think of ways I can do this."

Some of the ideas here are great, and the SCAMPER framework Claude used provides many new ways to think about any given problem.

And, of course, the suggestions AI outputs can spark new ideas in your mind that you can expand on and implement for your business.

💎 First principle thinking

First principle thinking is a framework for problem-solving that involves breaking down complex problems into basic elements and reassembling them from the ground up.

It requires digging deeper to understand the root causes and fundamental truths of a situation rather than relying solely on past precedent or surface-level assumptions.

First principle thinking prompt:

Using First principle thinking, brainstorm the following topic: [enter your topic]

Prompt in action:

"Using First principle thinking, brainstorm the following topic:

Creating a new social media strategy for my Ghostwriting services."

Just as we anticipated from a First Principles approach, Claude dissects the problem to its core components and explains the fundamental ideas behind it in a logical manner.

🔄 Second order thinking

Second order thinking involves looking beyond immediate effects to consider the wider, long-term implications and multidimensional impacts of a decision. It aims to anticipate chains of cause and effect over time.

Second order thinking prompt:

Using Second Order Thinking, brainstorm the following topic: [enter your topic]

Prompt in action (using the same scenario as First principle thinking to show the difference in answers):

"Using Second Order Thinking, brainstorm the following topic: 

Creating a new social media strategy for my Ghostwriting services."

This time, Instead of just looking at the fundamental aspects of a social media strategy, Claude uses second order thinking to generate ideas about the longer-term implications and allows you to prepare for what might happen in the future.

Thanks for reading!

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